Retargeting
Also called: Remarketing
Retargeting is showing ads to people who have already visited a website, viewed a listing, or engaged with a social post, in order to bring them back to take the next step such as booking a test drive.
Retargeting in dealership marketing
Vehicle purchases involve weeks of research, so most first visits to a dealership website do not produce an enquiry. Retargeting keeps the dealership and the specific model in front of that buyer while they compare options elsewhere.
On Meta it runs through the Pixel and custom audiences; on Google through remarketing lists. The sequence matters: a buyer who viewed a listing should see that vehicle and an offer, not a generic brand ad.
Related terms
- Advertising
Lookalike audience
A lookalike audience is an advertising audience built by the platform to resemble a source group the advertiser supplies, such as past customers or recent enquirers, so that ads reach new people with similar characteristics.
Read definition - Advertising
Vehicle detail page
A vehicle detail page (VDP) is the web page for a single vehicle in a dealership's inventory, showing its photos, price, specifications, and an enquiry option, and VDP views are a core measure of buyer interest in specific stock.
Read definition - Advertising
Conversion tracking
Conversion tracking is the setup that records when an ad click leads to a valuable action, such as an enquiry form, a WhatsApp click, or a phone call, so that campaigns can be optimised and judged on real outcomes instead of clicks.
Read definition
Where it applies
AutoSutra services where retargeting comes into play.
Further reading
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