Conversion tracking
Conversion tracking is the setup that records when an ad click leads to a valuable action, such as an enquiry form, a WhatsApp click, or a phone call, so that campaigns can be optimised and judged on real outcomes instead of clicks.
Conversion tracking in dealership marketing
The single most common reason dealership ad accounts underperform is that they optimise toward the wrong event. If the tracked conversion is a page view or a form load, the platform learns to find people who look at forms, not people who submit them.
The gold standard is to import qualified leads or sales back into the ad platform as offline conversions, so bidding learns from what actually became a buyer.
Related terms
- Leads & Sales
Lead attribution
Lead attribution is the practice of recording which marketing channel, campaign, or page brought in a lead, so that spend can be credited to the sources that actually produce buyers.
Read definition - Advertising
Performance Max
Performance Max is a Google Ads campaign type that serves ads across Search, YouTube, Display, Discover, Gmail, and Maps from one campaign, using the advertiser's assets and audience signals to optimise automatically toward a conversion goal.
Read definition - Advertising
Return on ad spend
Return on ad spend (ROAS) is the revenue attributed to a campaign divided by what was spent on it, expressed as a ratio or multiple, and it is the most direct measure of whether advertising is paying for itself.
Read definition
Where it applies
AutoSutra services where conversion tracking comes into play.
Dealer Data Services
Clean, structured dealer and buyer intelligence that powers sharper targeting and faster follow-up.
Google Ads
Search, Performance Max, and local campaigns engineered for cost-per-lead, not just clicks.
Meta Ads
Instagram and Facebook campaigns that turn scroll-stopping creative into showroom footfall.
Further reading
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