Lookalike audience
A lookalike audience is an advertising audience built by the platform to resemble a source group the advertiser supplies, such as past customers or recent enquirers, so that ads reach new people with similar characteristics.
Lookalike audience in dealership marketing
For a dealership, the best seed audiences are people who actually bought or booked, not everyone who clicked. A lookalike built from verified buyers finds more verified-buyer-like people; one built from casual browsers finds more browsers.
Meta has been shifting advertisers toward its automated audience options, but the principle is the same: the quality of what you feed the platform decides the quality of who it finds.
Related terms
- Advertising
Retargeting
Retargeting is showing ads to people who have already visited a website, viewed a listing, or engaged with a social post, in order to bring them back to take the next step such as booking a test drive.
Read definition - Leads & Sales
Verified lead
A verified lead is an enquiry that has been confirmed by a phone conversation before it reaches the dealership's sales team, checking that the person genuinely intends to buy, has a realistic budget for the vehicle they asked about, and is in a location the dealership can serve.
Read definition - Data & Systems
Intent signals
Intent signals are observable behaviours that indicate how close a person is to buying, such as repeatedly viewing one model's listing, requesting an on-road price, comparing finance options, or replying quickly to a follow-up message.
Read definition
Where it applies
AutoSutra services where lookalike audience comes into play.
Further reading
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