Local pack
Also called: Map pack, 3-pack
The local pack is the block of three business listings with a map that Google shows at the top of results for searches with local intent, and appearing in it is the main objective of local SEO for a dealership.
Local pack in dealership marketing
Google fills the pack based on relevance to the query, distance from the searcher, and prominence, which is driven largely by reviews, citations, and profile activity. A dealership can rank in the pack for one neighbourhood and be invisible two kilometres away.
Because there are only three positions, the pack is effectively a competitive ranking against named local rivals, which is why tracking should be done against specific competitors and locations rather than as a single citywide number.
Related terms
- Local & Reputation
Google Business Profile
Google Business Profile is the free listing that controls how a dealership appears in Google Maps and in the local results on Google Search, including its name, address, hours, photos, reviews, posts, and the call and directions buttons.
Read definition - Local & Reputation
'Near me' search
A 'near me' search is a query where the searcher's location is part of the intent, either explicitly ('bike showroom near me') or implicitly ('Hyundai dealer Pune'), and Google answers it primarily with map and local-pack results.
Read definition - Local & Reputation
NAP consistency
NAP consistency means a business's name, address, and phone number are written identically everywhere they appear online, including its website, Google Business Profile, directories, and social pages, so that search engines can confidently connect them to one business.
Read definition
Where it applies
AutoSutra services where local pack comes into play.
Further reading
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