Google Business Profile
Also called: GBP, Google My Business, GMB
Google Business Profile is the free listing that controls how a dealership appears in Google Maps and in the local results on Google Search, including its name, address, hours, photos, reviews, posts, and the call and directions buttons.
Google Business Profile in dealership marketing
For most dealerships it is the single highest-traffic page they own, because it is what a buyer sees when they search for a brand plus a city or a 'near me' term. It was called Google My Business until 2021, and many dealers still use the old name.
A complete, actively managed profile with fresh photos, answered reviews, and correct categories consistently outranks a neglected one, which is why local SEO for dealerships starts here rather than with the website.
Related terms
- Local & Reputation
Local pack
The local pack is the block of three business listings with a map that Google shows at the top of results for searches with local intent, and appearing in it is the main objective of local SEO for a dealership.
Read definition - Local & Reputation
'Near me' search
A 'near me' search is a query where the searcher's location is part of the intent, either explicitly ('bike showroom near me') or implicitly ('Hyundai dealer Pune'), and Google answers it primarily with map and local-pack results.
Read definition - Local & Reputation
NAP consistency
NAP consistency means a business's name, address, and phone number are written identically everywhere they appear online, including its website, Google Business Profile, directories, and social pages, so that search engines can confidently connect them to one business.
Read definition
Where it applies
AutoSutra services where google business profile comes into play.
Further reading
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