IVR
Also called: Interactive Voice Response
IVR (Interactive Voice Response) is an automated phone system that greets callers, offers menu options by keypad or voice, and routes each call to the right person or department without a receptionist.
IVR in dealership marketing
For a dealership, IVR means a sales enquiry, a service booking, and a spare-parts question each reach the right desk immediately, and no call to the main number goes unanswered during a busy Saturday. Calls can be recorded and logged against the lead in the CRM.
IVR runs on either a normal number or a toll-free number. Toll-free numbers are typically priced by usage minutes, while normal numbers are priced as a flat monthly rental.
Related terms
- Messaging & Compliance
Missed-call number
A missed-call number is a phone number that a customer dials and hangs up on, which automatically registers their interest and triggers a callback, an SMS, or a WhatsApp message, at no cost to the caller.
Read definition - Messaging & Compliance
Click-to-Call
Click-to-Call is a button on a website, listing, or ad that starts a phone call with a single tap, and on a communication platform it can connect the caller directly to the right salesperson rather than a general number.
Read definition - Messaging & Compliance
Omnichannel communication
Omnichannel communication is the practice of running a customer conversation across several channels, such as SMS, WhatsApp, RCS, voice, and email, from one system, so that the customer gets a consistent message on whichever channel reaches them and the business sees the whole history in one place.
Read definition
Where it applies
AutoSutra services where ivr comes into play.
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