Missed-call number
A missed-call number is a phone number that a customer dials and hangs up on, which automatically registers their interest and triggers a callback, an SMS, or a WhatsApp message, at no cost to the caller.
Missed-call number in dealership marketing
It is a widely used lead-capture method in India because it works on any phone, needs no data connection, and asks nothing of the customer beyond a tap. Printed on a hoarding, a newspaper ad, or a showroom banner, it turns offline attention into a trackable lead.
The number can be a normal number or a mobile number, and each missed call is logged with the caller's number and time, which makes it easy to attribute leads to a specific campaign or location.
Related terms
- Messaging & Compliance
IVR
IVR (Interactive Voice Response) is an automated phone system that greets callers, offers menu options by keypad or voice, and routes each call to the right person or department without a receptionist.
Read definition - Messaging & Compliance
Click-to-Call
Click-to-Call is a button on a website, listing, or ad that starts a phone call with a single tap, and on a communication platform it can connect the caller directly to the right salesperson rather than a general number.
Read definition - Leads & Sales
Lead attribution
Lead attribution is the practice of recording which marketing channel, campaign, or page brought in a lead, so that spend can be credited to the sources that actually produce buyers.
Read definition
Where it applies
AutoSutra services where missed-call number comes into play.
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