Click-to-Call
Click-to-Call is a button on a website, listing, or ad that starts a phone call with a single tap, and on a communication platform it can connect the caller directly to the right salesperson rather than a general number.
Click-to-Call in dealership marketing
Vehicle buyers on mobile often prefer to call rather than fill a form, especially in tier-2 and tier-3 markets. A prominent call button on a listing page or a Google ad turns that preference into a tracked lead.
When the call is bridged through a platform, it can be recorded, timed, and logged against the lead, which gives a dealership call-attribution data that a plain phone number never provides.
Related terms
- Messaging & Compliance
IVR
IVR (Interactive Voice Response) is an automated phone system that greets callers, offers menu options by keypad or voice, and routes each call to the right person or department without a receptionist.
Read definition - Messaging & Compliance
Missed-call number
A missed-call number is a phone number that a customer dials and hangs up on, which automatically registers their interest and triggers a callback, an SMS, or a WhatsApp message, at no cost to the caller.
Read definition - Advertising
Vehicle detail page
A vehicle detail page (VDP) is the web page for a single vehicle in a dealership's inventory, showing its photos, price, specifications, and an enquiry option, and VDP views are a core measure of buyer interest in specific stock.
Read definition
Where it applies
AutoSutra services where click-to-call comes into play.
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