Cutting cost-per-lead while scaling monthly volume
Regional Used Car Dealer
An illustrative scenario based on typical engagement patterns, not an individual client's verified results.
The situation
A regional used car dealer was scaling ad spend to hit volume targets, but cost-per-lead was climbing just as fast as spend, and slow manual follow-up meant many leads went cold before a salesperson reached them.
What we did
- 1Rebuilt Meta Ads creative and audience targeting around the dealer's actual inventory mix and price bands, cutting spend on audiences that weren't converting
- 2Layered in lookalike and retargeting sequences to bring back buyers who had browsed but not enquired
- 3Automated instant WhatsApp replies and a structured nurture sequence so no enquiry sat unanswered overnight
The result
Cost per verified lead dropped 42% during the engagement, even as monthly lead volume scaled. The instant WhatsApp response was the single biggest driver of that shift, since leads that get a reply within minutes convert at a meaningfully higher rate than ones that wait hours.
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Want results like these for your dealership?
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