Standardizing lead quality across 40+ dealer outlets
Regional OEM Dealer Network
The situation
A regional OEM's dealer network had grown to more than 40 outlets, each running its own lead process with its own definition of a qualified lead, making it difficult for the OEM to compare performance across outlets or forecast demand accurately.
What we did
- 1Consolidated lead, inventory, and CRM data from every outlet into a single clean, de-duplicated data layer
- 2Rolled out the AutoSutra SaaS Platform so every outlet reported against the same lead-quality definitions and dashboards
- 3Layered behavioral and intent signals into that shared data layer to sharpen targeting for every outlet's local campaigns
The result
More than 40 outlets were onboarded onto a single platform with standardized reporting, giving the OEM's regional team its first consistent, apples-to-apples view of performance across the network. Individual outlets kept running their local campaigns, but every one of them now reports against the same numbers.
More dealer growth stories
Replacing spreadsheets with a single source of truth
5x
Faster lead response time
Doubling qualified showroom footfall in one quarter
2.1x
Increase in qualified footfall
Cutting cost-per-lead while scaling monthly volume
-42%
Lower cost per verified lead
Want results like these for your dealership?
Book a consultation and we'll show you what's realistic for your market in the first 90 days.