Taking a new EV showroom from zero to booked-out test drives

The situation

A new EV showroom was launching with no existing customer base, no brand recognition in its market, and no system to track enquiries beyond a shared spreadsheet.

What we did

• 1Built a full-funnel digital marketing launch plan across search, social, and display timed to the showroom's opening
• 2Stood up a purpose-built CRM before launch day so every enquiry, from any channel, landed in one pipeline instead of scattered spreadsheets
• 3Used early enquiry data to reallocate ad spend weekly toward the channels and creative actually driving test drive bookings

The result

The showroom booked more than 700 test drives in its first 90 days, with every one tracked from first click to appointment in the new CRM. That visibility let the team spot which channels were working within the first few weeks, well before a quarterly report would have shown it.

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