Taking a new EV showroom from zero to booked-out test drives
EV Dealership Launch
An illustrative scenario based on typical engagement patterns, not an individual client's verified results.
The situation
A new EV showroom was launching with no existing customer base, no brand recognition in its market, and no system to track enquiries beyond a shared spreadsheet.
What we did
- 1Built a full-funnel digital marketing launch plan across search, social, and display timed to the showroom's opening
- 2Stood up a purpose-built CRM before launch day so every enquiry, from any channel, landed in one pipeline instead of scattered spreadsheets
- 3Used early enquiry data to reallocate ad spend weekly toward the channels and creative actually driving test drive bookings
The result
The showroom booked more than 700 test drives in its first 90 days, with every one tracked from first click to appointment in the new CRM. That visibility let the team spot which channels were working within the first few weeks, well before a quarterly report would have shown it.
More dealer growth stories
Winning the 'near me' search across every showroom
3.4x
Increase in Google Business calls
Standardizing lead quality across 40+ dealer outlets
40+
Dealer outlets onboarded
Replacing spreadsheets with a single source of truth
5x
Faster lead response time
Want results like these for your dealership?
Book a consultation and we'll show you what's realistic for your market in the first 90 days.