Replacing spreadsheets with a single source of truth
Multi-City Used Car Chain
An illustrative scenario based on typical engagement patterns, not an individual client's verified results.
The situation
A used car chain operating across multiple cities was running its entire sales pipeline on shared spreadsheets, with no automated reminders and no visibility into which leads a given city's team had actually followed up on.
What we did
- 1Mapped the chain's sales stages from first enquiry to delivery and migrated every existing lead into a purpose-built automotive CRM
- 2Automated task reminders so a lead could no longer sit untouched without a salesperson being flagged
- 3Coordinated digital marketing campaigns across cities so every new lead entered the CRM automatically instead of a manual spreadsheet update
The result
Average lead response time across the chain dropped to a fifth of its previous baseline, a 5x improvement, once automated reminders replaced manual spreadsheet tracking. Regional managers also gained, for the first time, a live view of pipeline health across every city instead of a weekly manual rollup.
More dealer growth stories
Doubling qualified showroom footfall in one quarter
2.1x
Increase in qualified footfall
Cutting cost-per-lead while scaling monthly volume
-42%
Lower cost per verified lead
Taking a new EV showroom from zero to booked-out test drives
700+
Test drives booked in 90 days
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