DND registry
Also called: Do Not Disturb, NCPR
The DND registry is India's national list of mobile numbers whose owners have opted out of promotional calls and messages, and telecom operators block promotional SMS to any number on it regardless of who is sending.
DND registry in dealership marketing
For a dealership this means festive offers and launch announcements by SMS will not reach a meaningful share of its own customer base. Service messages, such as a booking confirmation or a service reminder to an existing customer, can still be delivered if they are registered under the right category.
The practical workaround is consent: a customer who has explicitly opted in to hear from the dealership can be messaged under a service-explicit template, and WhatsApp with opt-in is not governed by the SMS DND rules.
Related terms
- Messaging & Compliance
DLT registration
DLT registration is the process, mandated by India's telecom regulator TRAI, of registering a business, its SMS sender IDs, and its message templates on a telecom operator's Distributed Ledger Technology platform before any commercial SMS can be delivered.
Read definition - Messaging & Compliance
Opt-in consent
Opt-in consent is a customer's explicit, recorded agreement to receive messages from a business, and it is the basis on which promotional WhatsApp and SMS communication is permitted in India.
Read definition - Messaging & Compliance
Message template
A message template is the pre-approved wording of a business message, with placeholders for variable details such as the customer's name or appointment time, that must be registered on DLT for SMS or approved by Meta for WhatsApp before it can be sent.
Read definition
Where it applies
AutoSutra services where dnd registry comes into play.
Further reading
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